OgilvyInteractive in New York completed a pro bono site for the Harley-Davidson Cafe Big Ride for a (diabetes) Cure.
The sitelet, which resides on the American Diabetes Web site, promotes the Harley-Davidson Cafe Big Ride for a Cure, which Ridemaster John Ratzenberger (Cliff on the Cheers TV show) will lead from New York City, ending in Las Vegas on July 4.
Ratzenberger, the father of a diabetic child, has raised millions of dollars for diabetes research. The Ratzenberger Diabetes Research Fund is dedicated to the operation and maintenance of a Web site that will enable researchers around the world to share information while working for a cure.
Visitors to the sitelet can make a donation online, learn more about the Ratzenberger Diabetes Research Fund, check out a map of the ride, read about diabetes and see a list of sponsors, and more.
Working on the site were OgilvyOne Account Director Christina Carino, Art Director Dayman Bruck, Writer Hal Katkov, Producers Kate Robinson and Katie Scheding and Designers Pam Mitchell, Terence Pena and Rachael Heapps.
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