Ogilvy Chief Digital Officer Dan Goodman has left the agency to join Media Rights Capital (MRC), which finances content in multiple channels, as president of digital media.
Ogilvy declined to talk about Goodman’s exit or the firm’s succession plans, citing a policy against discussing employee matters.
Goodman joined OgilvyInteractive in 2003 from Interpublic Group’s Lowe, NY. Prior to the chief digital officer post, he was senior partner and managing director of OgilvyInteractive, New York, a position he rose to in 2005 when his predecessor, Eric Wheeler, was promoted to OgilvyInteractive North America. His responsibilities included client growth, strategic direction and oversight of the two-year-old Digital Innovation Group. Goodman had a hand in client work for IBM, Continental, Lenovo, Aflac, Six Flags and DHL. Earlier, he founded an e-mail marketing company that created referral and peer-to-peer programs for clients including Dell North America, Diamond Trading Company and Equinox Fitness Clubs.
He is the second seasoned digital exec to leave Ogilvy in recent months. Senior Strategist for Digital Innovation Brandon Berger flew the coop in April to join MDC Partners as director of digital innovation.
At MRC, Goodman will execute a digital strategy across broadband, mobile, gaming and VOD channels. In a statement he said the firm planned to invest $10 million this year “to create the most compelling digital entertainment and provide the most innovative advertising opportunities to brand marketers.”
Goodman joins the firm just as another digital content financier, 60Frames, comes on the scene. 60Frames is funded by talent agency United Talent Artists (UTA) and Web-based TV ad peddler Spot Runner, which will also represent its ad inventory.
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