OgilvyOne Does Superbowl Game Promo for IBM

OgilvyOne Worldwide in New York launched the IBM Virtual Pass & Play Game on the NFL official Super Bowl Web site built and hosted by IBM.

The Shockwave game is designed to give players an over-the-shoulder quarterback perspective and a choice of three different strategic plays, passing capabilities, and a view of incompletions, interceptions, and touchdowns. A perfect score is 21; one touchdown per play.

IBM Be a Super Bowl Quarterback banner ads were also designed by OgilvyOne to drive Super Bowl fans to the site. Billings were not disclosed.

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