Friedberg will leverage her client-management and business-development expertise to help ensure that Nicholson’s strategy, design, and technology offerings are best matched to clients’ needs, the company said.
Friedberg joined Ogilvy & Mather’s OgilvyOne unit as a senior partner in February 1996 and helped grow the agency’s IBM account to include direct and interactive marketing for the Systems, Printers and Small Business Units.
Prior to OgilvyOne, she served as senior director of marketing for Bertelsmann AG, senior vice president and director of client services and new business development at Rudnick & Miano Advertising, and vice president for strategy development and account management at McCann Direct and McCann Erickson.
Nicholson NY is a full-service interactive agency that leverages strategy, design and high-end technology to help clients integrate interactive communications into their business and marketing strategies. Clients include IBM, SONY, Thomas Register, Pfizer and e*Trade, among others. Nicholson NY is a member of the Interpublic Group of Companies.
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