WPP Group unit OgilvyOne Worldwide established O Technologies, an online IT services company in France, which will become part of the OgilvyOne network.
OgilvyInteractive has a 30 percent interest in the new company.
OgilvyOne said O Technologies is being created and managed by telecom engineers who have fully integrated the role of marketing and communication. The start-up team of eight telecom engineers is located in the Paris office of OgilvyInteractive and OgilvyOne.
O Technologies will provide competitive IT solutions for online programs that are marketing and communication driven, such as: e-commerce, communication, intranets or business intranets and extranets.
Clients at launch include: Cofratel, Cegetel, France Telecom, IBM and LVMH, among others.
“OgilvyInteractive guarantees the best Internet-based IT capabilities and implementation to our clients, as well as the best marketing and communications resources, to deliver the 3600 brand experience,” said Denis Bonnet, chairman of OgilvyOne (France).
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