More NewsOgilvyOne Forms New IT Services Company

OgilvyOne Forms New IT Services Company

WPP Group unit OgilvyOne Worldwide established OTechnologies, an online IT services company in France, which will become partof the OgilvyOne network.

WPP Group unit OgilvyOne Worldwide established O Technologies, an online IT services company in France, which will become part of the OgilvyOne network.

OgilvyInteractive has a 30 percent interest in the new company.

OgilvyOne said O Technologies is being created and managed by telecom engineers who have fully integrated the role of marketing and communication. The start-up team of eight telecom engineers is located in the Paris office of OgilvyInteractive and OgilvyOne.

O Technologies will provide competitive IT solutions for online programs that are marketing and communication driven, such as: e-commerce, communication, intranets or business intranets and extranets.

Clients at launch include: Cofratel, Cegetel, France Telecom, IBM and LVMH, among others.

“OgilvyInteractive guarantees the best Internet-based IT capabilities and implementation to our clients, as well as the best marketing and communications resources, to deliver the 3600 brand experience,” said Denis Bonnet, chairman of OgilvyOne (France).

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