In its first effort for new client Perrier, OgilvyOne launched an online campaign promoting Perrier’s status as the “official bubble” of the French Open, including a mini-Web site featuring the “Perrier French Open Shot of the Day,” and an online sweepstakes.
Tennis fans can view a QuickTime movie of the most unique and exciting play of the previous day’s French Open Championship competition.
Also while online, they can link to the sweepstakes section of www.Perrier.com to enter the Perrier French Open Sweepstakes for a chance to win tickets for two to the 1999 French Open, and other prizes. Fans can also access the Perrier French Open Shot of the Day from the tennis section of the CBS Sportsline site, sponsored by Perrier.
To drive traffic to the Perrier site and promote the sweepstakes, a banner campaign was launched on various sports and epicurean Web sites.
OgilvyOne Interactive is a fully integrated division of OgilvyOne Worldwide, one of the leading direct marketing agencies in the world with 84 offices in 43 countries. Clients include IBM, GTE, Jaguar and USSB.
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