OgilvyOne Worldwide in Paris created an online campaign to promote IBM’s sponsorship of the French Open. The company said it is the first series of banner ads in France that use rich media technology.
One banner ad invites Web users to play virtual tennis, returning serves on a virtual clay court, with graphics and sound. Another invites users to enter their email addresses on the banner to receive daily highlights from the tournament.
Billings were not disclosed. The campaign ended when the tournament did, on June 6.
Ogilvy Interactive is an integrated offering of OgilvyOne Worldwide, a $1.6 billion subsidiary of Ogilvy & Mather and a unit of WPP Group plc.
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