OgilvyOne Worldwide formed a strategic alliance with Digital Archaeology, a privately held software company that provides Web-based analytic applications and tools to access customer data and identify behavior.
Digital Archaeology’s apps cover multiple customer touch points, including e-commerce and traditional bricks and mortar channels.
OgilvyOne Worldwide said it would utilize Digital Archaeology products to integrate e-commerce and bricks and mortar data in a fraction of the time normally associated with such a task.
Financial arrangements between the companies were not disclosed.
“Digital Archaeology will provide the software solutions for our Web and customer-centric analytics, by linking e-commerce and other Web-site related data to the customer information we retrieve from our bricks and mortar sources,” said Carla Hendra, president of OgilvyOne in New York.
“Our clients will receive a more complete view of their customers’ behavior and an opportunity to enhance their business performance.”
Digital Archaeology has developed X-Set, a patent-pending technology that simplifies the process of bringing together data across all customer touch points to facilitate customer-centric analysis. The company refers to this capability as Flexible Knowledge Manufacturing.
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