OGPlanet Supplants Blizzard Entertainment as Stickiest Brand

In December, online games site OGPlanet overtook World of Warcraft publisher Blizzard Entertainment as the Web’s stickiest brand among U.S. users, according to data from the Nielsen Company. However, it attracted a fraction of the total audience of its gaming competitor.

Elsewhere, Facebook continued to increase engagement, with U.S. users spending an average of 14 minutes longer with the social network in December than they did during November.

Top 10 Stickiest Brands at Home and Work, December 2009
Brand Unique Audience (000) Time per Person (hr:min:sec)
Ogplanet 113 29:35:26
Blizzard Entertainment 2,735 22:57:14
Maple Story 184 16:26:40
Poker Creations 70 15:58:15
Wiu.edu 47 14:24:08
PokerStars.com 1,978 13:09:55
Xobni 258 13:09:39
Big Sea Games 209 12:07:12
888.com 466 11:26:09
Absolute Poker 530 10:43:56
Notes:
1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content.
2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result.
Source: The Nielsen Company, 2009

Top 25 Parent Companies/Divisions, U.S., Home and Work, December 2009 (Excludes Adult Web Properties)
Parent Unique Audience (000) Time per Person (hr:min:sec)
Google 155,683 2:21:53
Microsoft 135,876 2:03:01
Yahoo 130,229 2:56:27
Facebook 109,905 6:24:17
AOL LLC 88,347 2:25:09
News Corp. Online 80,152 1:18:15
Amazon 74,428 0:35:26
InterActiveCorp 71,564 0:15:44
eBay 67,979 1:23:31
Apple Computer 63,825 1:27:45
Wikimedia Foundation 58,784 0:16:34
Walt Disney Internet Group 52,744 0:36:38
CBS Corp. 50,250 0:19:51
New York Times Co. 47,640 0:12:54
Wal-Mart Stores 46,688 0:18:14
Turner Network (Time Warner) 45,731 0:29:07
The Weather Channel Interactive 41,544 0:23:08
AT&T Inc. 40,839 0:18:31
Glam Media 40,580 0:17:25
Comcast Corp. 39,232 0:51:19
General Electric 34,535 0:09:44
Viacom Digital 33,864 0:48:13
Scripps Networks Interactive 33,470 0:09:36
Target Corp. 32,775 0:11:28
Craigslist 30,382 1:21:26
Notes:
1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division.
2. The Time Warner division excludes Turner Network’s audience.
Source: The Nielsen Company, 2009

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