OGPlanet Supplants Blizzard Entertainment as Stickiest Brand
Top 25 parent companies and stickiest brands in December, according to data from the Nielsen Company.
Top 25 parent companies and stickiest brands in December, according to data from the Nielsen Company.
In December, online games site OGPlanet overtook World of Warcraft publisher Blizzard Entertainment as the Web’s stickiest brand among U.S. users, according to data from the Nielsen Company. However, it attracted a fraction of the total audience of its gaming competitor.
Elsewhere, Facebook continued to increase engagement, with U.S. users spending an average of 14 minutes longer with the social network in December than they did during November.
Top 10 Stickiest Brands at Home and Work, December 2009 | ||
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Brand | Unique Audience (000) | Time per Person (hr:min:sec) |
Ogplanet | 113 | 29:35:26 |
Blizzard Entertainment | 2,735 | 22:57:14 |
Maple Story | 184 | 16:26:40 |
Poker Creations | 70 | 15:58:15 |
Wiu.edu | 47 | 14:24:08 |
PokerStars.com | 1,978 | 13:09:55 |
Xobni | 258 | 13:09:39 |
Big Sea Games | 209 | 12:07:12 |
888.com | 466 | 11:26:09 |
Absolute Poker | 530 | 10:43:56 |
Notes: 1. The brand level is a consolidation of multiple domains and URLs that has a consistent collection of branded content. 2. * denotes home and work audience duplication projections did not meet minimum sample size standards. Combined home and work audience estimates for these sites may exhibit increased variability month to month as a result. |
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Source: The Nielsen Company, 2009 |
Top 25 Parent Companies/Divisions, U.S., Home and Work, December 2009 (Excludes Adult Web Properties) | ||
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Parent | Unique Audience (000) | Time per Person (hr:min:sec) |
155,683 | 2:21:53 | |
Microsoft | 135,876 | 2:03:01 |
Yahoo | 130,229 | 2:56:27 |
109,905 | 6:24:17 | |
AOL LLC | 88,347 | 2:25:09 |
News Corp. Online | 80,152 | 1:18:15 |
Amazon | 74,428 | 0:35:26 |
InterActiveCorp | 71,564 | 0:15:44 |
eBay | 67,979 | 1:23:31 |
Apple Computer | 63,825 | 1:27:45 |
Wikimedia Foundation | 58,784 | 0:16:34 |
Walt Disney Internet Group | 52,744 | 0:36:38 |
CBS Corp. | 50,250 | 0:19:51 |
New York Times Co. | 47,640 | 0:12:54 |
Wal-Mart Stores | 46,688 | 0:18:14 |
Turner Network (Time Warner) | 45,731 | 0:29:07 |
The Weather Channel Interactive | 41,544 | 0:23:08 |
AT&T Inc. | 40,839 | 0:18:31 |
Glam Media | 40,580 | 0:17:25 |
Comcast Corp. | 39,232 | 0:51:19 |
General Electric | 34,535 | 0:09:44 |
Viacom Digital | 33,864 | 0:48:13 |
Scripps Networks Interactive | 33,470 | 0:09:36 |
Target Corp. | 32,775 | 0:11:28 |
Craigslist | 30,382 | 1:21:26 |
Notes: 1. The parent level is a consolidation of multiple domains and URLs owned by a single company or division. 2. The Time Warner division excludes Turner Network’s audience. |
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Source: The Nielsen Company, 2009 |