Over 54% of voters recall online ads for a presidential candidate.
About 24% of voters who said they recall seeing an ad for a presidential candidate clicked on it.
And how’s this for interesting? Voters 55 years and up were most likely to click — 27% said they have clicked on a prez campaign ad.
“Political advocacy and information provided via the Internet serve as a great touch point for voters of all demographic groups,” said Chuck Moran, VP of Marketing for Burst Media. “The targeting capabilities of online resources can also serve to granularly present information to niche constituents. Candidates that present interactive, content rich information in a variety of formats will be able to reach the broadest array of voters.”
A lot of cool stuff is happening with email today. As an email marketer doing your job day in and day out, ... read more
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more