Older Voters Click on Political Ads Most

ClickZ_Campaign08_katefinal.jpgBurst Media surveyed likely voters about how they use the Web for political information and related topics. A few interesting online political ad-related findings from the ad network:

• Over 54% of voters recall online ads for a presidential candidate.
• About 24% of voters who said they recall seeing an ad for a presidential candidate clicked on it.
• And how’s this for interesting? Voters 55 years and up were most likely to click — 27% said they have clicked on a prez campaign ad.

“Political advocacy and information provided via the Internet serve as a great touch point for voters of all demographic groups,” said Chuck Moran, VP of Marketing for Burst Media. “The targeting capabilities of online resources can also serve to granularly present information to niche constituents. Candidates that present interactive, content rich information in a variety of formats will be able to reach the broadest array of voters.”

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