The Online Lead Generation Association threw a coming out party of sorts at Ad:Tech tonight. Formed last November, the new trade organization hopes to set ethical standards in lead-gen before others (such as legislators and attorneys general) take the lead on that particular initiative (think “Free iPod!” ads).
Chairman Daniel Felter, CEO of Opt-Intelligence, said the nascent organization already boasts close to 50 members. Immediate goals are to become actively involved in policy-making as well as to create a series of educational events for marketers on ethical lead-generation practices.
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