More NewsOlivetti’s Infostrada to Sell Web Ad Space to Radio e Reti

Olivetti's Infostrada to Sell Web Ad Space to Radio e Reti

Infostrada SpA, Italy's No. 2 Internet and fixed-line telephone serviceprovider, has agreed to sell Web space to Radio e Reti, the nation's biggestadvertising agency for private radio stations.

Infostrada SpA, Italy’s No. 2 Internet and fixed-line telephone service provider, has agreed to sell Web space to Radio e Reti, the nation’s biggest advertising agency for private radio stations.

Radio e Reti, with sales of 440 billion lire ($270 million), serves some of Italy’s most popular radio stations, such as Radio Dimensione Suono and Rete Italia, as well as an Italian satellite music television channel, according to Bloomberg News.

Italia OnLine, the Internet service provider that Infostrada acquired from Olivetti last year, and other data services are expected to become the main engine powering the company’s growth, bringing more than 50 percent of revenue in coming years as voice-call margins shrink, Bloomberg quoted Infostrada as saying.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4d Diana Maltseva, Senior Content Manager, Smartym Pro
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts