Olympic Dreams for Online Advertisers
Online advertisers are hoping to turn the Winter Olympics into winter gold asthey race to develop promotions and sponsorships.
Online advertisers are hoping to turn the Winter Olympics into winter gold asthey race to develop promotions and sponsorships.
Online advertisers are hoping to turn the Winter Olympics into winter gold as they race to develop promotions and sponsorships.
CBS SportsLine, which has the official rights to the Games through the CBS network, signed up as sponsors Anheuser- Busch, AT&T, Bugle Boy Industries, Ford Motor Co., IBM, Preview Travel, Shell Oil Co., Sony, Visa USA, and Xerox, according to Advertising Age.
With CBS referring viewers to SportsLine in its Olympic broadcasts, the site will receive an estimated 100 million page views from the time the site launched in November through the end of February, Mark Mariani, executive vice president of SportsLine, was quoted as saying.
In addition to its sponsorship, AT&T is launching AT&T Olympic Trading Cards, a promotion created by Modem Media of Westport, CT. Being advertised on about 20 news and sports Web sites, the promotion encourages people to collect sets of interactive trading cards, which are entries in a sweepstakes to win a trip to the 2000 Summer Games in Sydney.
Not to be left out, push media companies are gearing up their services, too. InfoBeat, for instance, has already signed up 25,000 people for its daily Olympic content email service. IBM, which is sponsoring the official Olympic site, is the anchor sponsor on the push service. Strong Funds, REI, and American Express are also on board, AdAge said.
In addition, the PointCast Business Network launched a Winter Games Channel with sponsors including IBM, Kodak Picture Network and Founders Fund.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article