More NewsOmnicom Joins Millions of Us

Omnicom Joins Millions of Us

Holding company Omnicom has made an undisclosed investment in Millions of Us, a digital agency that specializes in virtual world and social networking advertising campaigns. The investment was made by Diversified Agency Services, which is a unit of Omnicom Group, and while other digital agencies like Agency.com, Organic, Tribal, DDB and Critical Mass, have been bought outright by Omnicom, Millions of Us will still retain its independence. "We're in control of the company completely, and it's a great deal for us and for Omnicom," Reuben Steiger, founder and CEO of Millions of Us told me

Millionsofus.jpgHolding company Omnicom has made an undisclosed investment in Millions of Us, a digital agency that specializes in virtual world and social networking advertising campaigns.

The investment was made by Diversified Agency Services, which is a unit of Omnicom Group, and while other digital agencies like Agency.com, Organic, Tribal, DDB and Critical Mass, have been bought outright by Omnicom, Millions of Us will still retain its independence.

“We’re in control of the company completely, and it’s a great deal for us and for Omnicom,” Reuben Steiger, founder and CEO of Millions of Us told me. And while he wouldn’t disclose how much of an investment the company had made in his agency, he did say “They don’t tend to invest tiny amounts.”

“They have a reputation among the holding companies from an entrepreneur’s perspective. They bet on the entrepreneur, and let you operate,” he said.

Steiger said that Omnicom made its investment in his company because virtual worlds and social networks are no longer a niche play, but have become a global category defined by hundreds of millions of users in reach, and because Millions of Us is an agency specializing in that space instead of operating as a virtual world business.

“It represents a pretty significant endorsement on the part of both of the category of virtual worlds and the broader category of social networks and online communities on the part of a large and influential company,” he said.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts