More NewsOmniture and Salesforce.com Join Forces on B2B Closed Loop Sales Information

Omniture and Salesforce.com Join Forces on B2B Closed Loop Sales Information

Intending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, business optimization software company Omniture and on-demand business services firm salesforce.com have joined forces to offer Omniture Closed-Loop Marketing on salesforce.com’s AppExchange. The system operates by applying specific codes to campaign elements, including keyword search campaigns, banner ads, e-mail campaigns, newsletters, blogs, or even traditional offline linked mail campaign and events, according to Gail Ennis, senior vice president world wide marketing at Omniture. "You're assigning IDs to all those different campaigns and then you can track what your budget is and what the results have been and compare them to see which is performing best," she said

Omniture.jpgIntending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, business optimization software company Omniture and on-demand business services firm salesforce.com have joined forces to offer Omniture Closed-Loop Marketing on salesforce.com’s AppExchange.

The system operates by applying specific codes to campaign elements, including keyword search campaigns, banner ads, e-mail campaigns, newsletters, blogs, or even traditional offline linked mail campaign and events, according to Gail Ennis, senior vice president world wide marketing at Omniture.

“You’re assigning IDs to all those different campaigns and then you can track what your budget is and what the results have been and compare them to see which is performing best,” she said.

Omniture’s been busy this week, as it also acquired Offermatica, in a separate deal.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

2w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts