Intending to provide business to business marketers with a clearer idea of what portions of their campaigns are creating the best business leads, business optimization software company Omniture and on-demand business services firm salesforce.com have joined forces to offer Omniture Closed-Loop Marketing on salesforce.com’s AppExchange.
The system operates by applying specific codes to campaign elements, including keyword search campaigns, banner ads, e-mail campaigns, newsletters, blogs, or even traditional offline linked mail campaign and events, according to Gail Ennis, senior vice president world wide marketing at Omniture.
“You’re assigning IDs to all those different campaigns and then you can track what your budget is and what the results have been and compare them to see which is performing best,” she said.
Omniture’s been busy this week, as it also acquired Offermatica, in a separate deal.
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