More NewsOn-Screen TV Guide

On-Screen TV Guide

Gemstar's TV Guide has a life well beyond the paper edition, the channel and online listings, it's hard-coded into TVs, digital video recording devices and other consumer electronics products

logoTVGuide.gif
Gemstar’s TV Guide has a life well beyond the paper edition, the channel and online listings, it’s hard-coded into TVs, digital video recording devices and other consumer electronics products. TV Guide On-Screen reaches a reported 10 million households in CE products and is said to expand its installed base at the rate of about one million TV sets and one million DVR products per year — though some of that is replacement. On-Screen has a panel advertisement that takes endemic and non-endemic buys. Ads for broadcast shows link to programming within the guide while consumer products and other advertisers get to offer information to consumers, though the transmission is at this time only one way.

Two-way communications on enabled devices is in the works, which could expand advertising capabilities and allow the guide to compete with on-screen plans of companies like MeeVee. That’s according to Thomas Carson, president of Gemstar-TV Guide On-Screen, though obstacles are present. “Not every TV manufacturer wants to burden sets with Ethernet connections,” he said.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts