According to a report by Affiliate Window, one in six clicks now come through a mobile handset. Moreover, retailers such as Now TV, The Brilliant Gift Shop, Groupon and Joules have been noted as the top retailers across mobile devices by percentage of sales.
The research company is predicting a mobile Christmas with cyber Monday fast approaching on the 2nd December. The company commented: “We expect a significant increase on last year’s six per cent share of sales through mobile handsets.
“Additional mobile peaks are widely anticipated. We traditionally see spikes in mobile traffic at the weekend and last year saw mobile performance peak on Christmas Day and Boxing Day.”
Last December average order values through mobile handsets stood at £50. This number is expected to rise with the increase in mobile optimised sites. These sites are increasing conversion rates significantly through handsets whilst driving up order values.
95% of retailers on the Affiliate Window network have mobile tracking in place.