One minute with...Andrew Buckman, MD of OpenX
Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.
Everyone has dreams, aspirations and fears – so find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.
This week’s unmasked marketer is Andrew Buckman, MD, EMEA at OpenX, who admires the brave, loves programmatic and hates eblast.
Being an inspirational leader and creating awesome programmatic marketplaces.
“Because it’s there” George Mallory on why he wanted to climb Mt Everest.
The long term vision of what getting out of bed today will actually help me achieve, even if it’s raining and my head hurts.
Sir Ranulph Fiennes for his sheer bloody mindedness and determination to do what he sets out to do.
Traffic Quality: making sure marketers know their money is being well spent.
Eblast – I know let’s do mass marketing with no targeting and call it something exciting…
Has to be the Volvo “Epic Split” campaign with JCVD – really well executed in all the supporting channels with the right mix to take it viral and relaunched the Muscles from Brussels!
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