InsightsOne minute with: Lee Wilson Head of SEO @ Vertical Leap

One minute with: Lee Wilson Head of SEO @ Vertical Leap

This week’s unmasked marketer is Lee Wilson, Head of SEO at Vertical Leap. Wilson cringes every time "synergy" accidentally tumbles into his digital vocabulary and thinks a balanced mix of AI and human expertise will fuel stronger marketing decision making this year.

This week’s unmasked marketer is Lee Wilson, Head of SEO at Vertical Leap. Wilson cringes every time “synergy” accidentally tumbles into his digital vocabulary and thinks a balanced mix of AI and human expertise will fuel stronger marketing decision making this year.

Find out what happens when you give marketers seven questions and one minute to explain what inspires and motivates them.

LEEOMW

 

What do you want to be remembered for?

Professionally, helping search and digital marketing more accessible for people regardless of their current experience levels. Personally, being a good dad, husband, son and human being.

 

What’s your favourite quote?

“Strive not to be a success, but rather to be of value.” – Albert Einstein

 

What makes you wake up in the morning?

My daughter, Sophia – usually before 6am, or my alarm clock on a gym day, by about 5am. A sunny day also works great.

 

Who’s your biggest inspiration?

My mum and dad (cheating with more than one answer), who instilled from day one, the need to work hard and be a positive impact whenever you can. Also, my wife and child, who inspire me to become a better person every day, something I fail at regularly, but always aspire to achieve.

 

What’s going to be big in marketing this year?

Deep data combined with expertise. This includes the broader application of machine learning and artificial intelligence to help specialists make efficient sense of the new depth of information available to them. It’s an evolution that is already happening – expert liberation for highest value focus.

 

What’s your least favourite “buzz word”?

I fall into the trap of using a few buzz words myself, which people love to remind me about, but I always cringe when ‘synergy’ is used regardless of context.

 

What was your favourite digital campaign from 2014?

It has to be the ‘ALS ice bucket challenge’. Not only did this raise over 100 million dollars for a great cause, but it inspired people to personalise it for a myriad of other charities too. It did ruin social media for a period through over exposure, but many great concepts suffer from this side effect.

 

Lee is Head of SEO at Vertical Leap, and has headed up digital marketing departments since the early 2000’s. He’s enjoyed delivering search marketing success to businesses from start-ups and SMEs, through to multinationals and global brands and still enjoys the challenges that this brings.

 

  • Enjoyed sharing my thoughts and motivations with everyone at .Rising. Any feedback or comments, fire them over to me, as always happy to chat.

    • Very inspiring to say the least! Balancing work with family is so important – and your honesty is impressive!

      • Thanks Luciano I really appreciate your feedback. I have a 2 year old who changes every day and work with some truly amazing people, so very lucky in that way. Great times. Hope all’s well with you.

        • All’s well thanks! Enjoy every minute of the Sophia’s journey to the full! My 20-year-old is at Uni and she’s “burnt out” with exams – my 15-year-old is sitting for her final exams to get to 5th Form. Sometimes I wish they were still in nappies 🙂

          • Brilliant. I don’t know how people do it. I am hoping that Sophia will never age but the speed at which she gets through clothing suggests that I’m on a losing battle

  • Luisa Santos-Masters

    Absolutely fantastic and great point balancing work with family life. I think you are on the right track to a brilliant career, simply because you value and give more than enough time to both family and job. It is all in the balancing act!! Really well written.Five stars!!Although it only let me select one.

    • Thanks Luisa – really appreciate the lovely comments. Fingers crossed :).

Related Articles

The next generation of digitized airlines: Three brands on transformation in travel

Digital Transformation The next generation of digitized airlines: Three brands on transformation in travel

5m Chris Camps
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

7m Al Roberts
You need quiet to plan strategy; here's how to get it

Insights You need quiet to plan strategy; here's how to get it

9m Ryan Phelan
6 critical steps to succeeding with Facebook Canvas

Insights 6 critical steps to succeeding with Facebook Canvas

11m Will Conboy
Q&A with Ad Students: Advice for marketers and analysts just starting out

Insights Q&A with Ad Students: Advice for marketers and analysts just starting out

11m Adam Singer
The ONLY lesson from every social media brand fail example ever

Insights The ONLY lesson from every social media brand fail example ever

1y Danny Goodwin
4 steps to getting ahead of the marketing personalization curve

Content Marketing 4 steps to getting ahead of the marketing personalization curve

1y Polly Alluf
Heavy discounts and post-Black Friday lull create challenges for retailers

Ecommerce Heavy discounts and post-Black Friday lull create challenges for retailers

1y Al Roberts