More NewsOne to One Acquires Research Firm Fhios

One to One Acquires Research Firm Fhios

London-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking.

Digital marketing agency One to One Interactive has agreed to acquire research firm Fhios, the shop’s fifth acquisition in five years.

Fhios, which is based in London, provides insights into consumer behavior through eye tracking, concept testing and competitive benchmarking. The company has done work across platforms – including Web, mobile and retail – for clients such as Reuters, Motorola and Dell.

Terms of the deal were not disclosed.

By acquiring Fhios, Boston-based One to One not only expands its research capabilities but gains a foothold in two new countries, Singapore and Brazil. One-to-One has additional offices in Baltimore, MD and the UK.

Founded in 1997, One to One began an aggressive spate of acquisitions in 2005 in its quest to become a “one stop shop” for brands, agencies and publishers alike. Among the companies it has acquired are AdTools and Arcavista, which create desktop applications and widgets, and Quantemo, a usability lab that focused on quantifying emotional responses to digital media.

“We are expanding our Web 3.0/semantic customer experience research, design and strategic capabilities at a time when brands are transitioning significant marketing budget from traditional to digital,” said Ian Karnell, CEO of One to One Interactive, in a written statement.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts