Digital marketing agency One to One Interactive has agreed to acquire research firm Fhios, the shop’s fifth acquisition in five years.
Fhios, which is based in London, provides insights into consumer behavior through eye tracking, concept testing and competitive benchmarking. The company has done work across platforms – including Web, mobile and retail – for clients such as Reuters, Motorola and Dell.
Terms of the deal were not disclosed.
By acquiring Fhios, Boston-based One to One not only expands its research capabilities but gains a foothold in two new countries, Singapore and Brazil. One-to-One has additional offices in Baltimore, MD and the UK.
Founded in 1997, One to One began an aggressive spate of acquisitions in 2005 in its quest to become a “one stop shop” for brands, agencies and publishers alike. Among the companies it has acquired are AdTools and Arcavista, which create desktop applications and widgets, and Quantemo, a usability lab that focused on quantifying emotional responses to digital media.
“We are expanding our Web 3.0/semantic customer experience research, design and strategic capabilities at a time when brands are transitioning significant marketing budget from traditional to digital,” said Ian Karnell, CEO of One to One Interactive, in a written statement.
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