OneClip.com Initiates New B2B Campaign

Promotions company OneClip.com on Monday kicked off a business-to-business ad campaign, developed with the help of its agency of record, Heitner Weiss.

The campaign will launch in late April, in publications including The Industry Standard, Red Herring, and Brandweek.

“We are excited by the unique concept that OneClip.com has presented to us,” said Michael Heitner president of Heitner Weiss.

“OneClip.com’s business model offers us a distinct challenge in that we must impact multiple audiences with a complex message. We are delighted to be a part of building what promises to be an exciting new category in the B2B space.”

OneClip.com helps marketers create, distribute, and redeem consumer promotions like coupons and instant rebates, which retailers can offer right on their Web sites.

Spending for the campaign wasn’t disclosed.

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