The deal means OneMediaPlace can integrate Telmar’s new Web-based media planning software into its own offering, and OneMediaPlace users will be billed on a per-day basis.
The online application, eTelmar, is meant to help OneMediaPlace members plan their media efforts, by allowing them to analyze the potential effectiveness of their marketing plans using various combinations of media including print, broadcast, outdoor and online.
OneMediaPlace, along with other players in the space, are forging alliances with data and software providers to try to enhance and differentiate their offerings. BuyMedia.com, a similar firm that concentrates on broadcast and cable media, in April purchased Marketron, a firm that provides sales, research, management, and accounting software to broadcast media companies. BuyMedia.com intends to integrate its offering with the Marketron software.
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