OnHealth Network Co. in Seattle said that Dr. Scholl’s Foot Care Products, a business unit of Schering-Plough HealthCare Products Inc. signed on as a sponsor of OnHealth.com.
The sponsorship was made through Messner Vetere Berger McNamee Shmetterer (MVBMS). Spending was not disclosed.
“We are pleased to have such a strong brand leader as Dr. Scholl’s advertise on our newly relaunched site,” said Robert Goodman, president and CEO of OnHealth Network. “The fact that OnHealth.com is attracting both endemic and non-endemic advertisers to our site demonstrates that the top companies are attracted to our desirable demographic. . . ”
Relaunched in July, OnHealth.com is a resource for health-conscious consumers offering health news and issues, resources and references, community discussions, direct access to experts, interactive tools and search capabilities.
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