OnHealth Network Co. in Seattle said that Nicorette nicotine gum and NicoDerm CQ nicotine patch, SmithKline Beecham’s top-selling smoking cessation aids, have signed on as sponsors of OnHealth.com.
“We are pleased to have strong brand leaders like Nicorette and NicoDerm CQ, and gratified to have such a significant pharmaceutical company as SmithKline Beecham advertise on the site,” said Robert Goodman, president of OnHealth Network. “OnHealth.com is attracting a wide variety of advertisers, both endemic and non-endemic, which demonstrates that top companies are attracted to our desirable demographic and our trusted health and wellness content.”
“OnHealth’s consumer focus is what first attracted us to advertise with them,” said Steve Burton, category director, smoking control, SmithKline Beecham. “Health and fitness Web sites, like OnHealth, help us reach a new segment of our target market.”
OnHealth.com offers coverage of health issues, research resources, community discussions, health experts, interactive tools, and smart search capabilities.