OnHealth Network Launches $25 Million Campaign
OnHealth Network Co. relaunched its onhealth.com site and announced a $25million integrated branding initiative.
OnHealth Network Co. relaunched its onhealth.com site and announced a $25million integrated branding initiative.
OnHealth Network Co. relaunched its onhealth.com site and announced a $25 million integrated branding initiative.
The ad campaign, created and produced by TBWA/Chiat/Day in San Francisco, is based on dedicated consumer research conducted over several months by OnHealth and Chiat/Day.
The seven 15- and 30-second TV spots, each designed to focus on a different aspect of health and well-being, will air nationally on network and cable TV as well as syndication.
The TV spots incorporate screen shots from the Web site to highlight that OnHealth is a vast resource and available to them online. The campaign will also include four 60-second radio spots to begin airing later this summer in major markets, as well as an outdoor campaign this fall.
“Resoundingly, we heard people describing health in a much broader context than expected, reaching far beyond only preventing illness through conventional methods. Consumers told us that health is first and foremost about achieving balance of mind, body and spirit,” said Tricia Viscardi, vice president of Marketing at Seattle-based OnHealth.
“Based on this research, we’ve been able to take full advantage of the opportunity to bring this new definition of health to life through our campaign, and embody it through our revamped online offering.”
The Web site has been expanded to embrace a fuller spectrum of health and wellness, employing more experts to answer questions, the company said. The redesign speeds access to all corners of the site — interactive tools, live shows, discussions, shopping, references and reports.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article