Online ad revenues soared to a record $3.9 billion last quarter, according to a report released jointly by the Interactive Advertising Bureau (IAB) and the New Media Group of PricewaterhouseCoopers (PwC).
The report did not discuss ad spending by category, since those figures are broken out only every half year. However, IAB CEO Greg Stuart said rich media and video are pushing some of the growth.
“You basically had growth in classifieds, search and display. With video you’ve got four cylinders for growth,” he said. “Broadband video is getting to a point now where it’s starting to impact the numbers.”
Earlier this month the IAB finalized its broadband video ad standards.
The IAB/PwC report presents data from all companies with “meaningful” online ad revenue, including Web sites, search engines, email providers and commercial Web services.
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more