Online advertising continues to grow. A forecast from JupiterResearch says online ad spending will reach $18.9 billion in 2010, double 2004’s expenditure.
Each category of Internet advertising will see growth. Display will increase by seven percent in five years; classifieds will grow about 10 percent to $4.1 billion; and rich and streaming media spending will grow to nearly $4.5 billion by 2010.
The forecast said search engine advertising will generate more revenue than standard display advertising by 2010. But David Card, VP and research director at JupiterResearch, doesn’t expect advertising in search to rob budgets from other categories. “I think a lot of it is incremental spending, there’s a lot of talk that people are shifting TV budgets, but that’s not search. If anything, it’s coming from direct marketing budgets,” said Card. “[Search has] really proven itself as cost effective, measurable direct marketing,”
Findings from the 2005 Online Advertising Forecast report were presented this week at the Search Engine Strategies Conference & Expo 2005.
They're arguably the most annoying video ad formats in existence, but soon they'll be a thing of the past, at least on YouTube.
On Thursday, Twitter reported its earnings for Q4 2016, and the results have raised questions about the company's long-term future.
From its $1.5 billion air cargo hub to its growing network of contract last-mile delivery drivers, Amazon is increasingly looking like a logistics company; but shipping and logistics giant FedEx isn't sitting idly by.
Havas Group's Meaningful Brands report delivers sobering news for brands: consumers wouldn't care if 74% of the brands they use disappeared off the face of the earth.