Online ads significantly impact the purchasing behavior of grocery shoppers, according to research conducted by Burst Media.
The online ad network asked 3,200 adults whether or not online product ads affect their grocery purchasing behavior – either online or in-store. The response: 29 percent of male respondents and 30 percent of female respondents claimed their decisions are “frequently” influenced by online ads. Forty-three percent claimed their decisions are “sometimes” influenced.
In addition, the survey found specific product verticals were more readily influenced than others, with products in the entertainment, household cleaners, boxed or canned goods, bakery items, and frozen foods categories topping the list.
Those numbers suggest a significant opportunity for CPG advertisers, who have typically been slower to invest in the online space than advertisers in other industry verticals, such as those in the automotive and travel space, for example.
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media. Here are 13 of our favorites.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
Facebook advertising has come a long way in the past few years, and it provides a highly profitable way for brands either to engage an existing audience or grow new ones.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.