More NewsOnline Brokerage in $1.5 Million Ad Deal With TheStreet.com

Online Brokerage in $1.5 Million Ad Deal With TheStreet.com

Datek Online , an onlinebrokerage firm, signed a $1.5 million deal to be the exclusive sponsor of TheStreet.com's stock marketticker for 1998.

Datek Online, an online brokerage firm, signed a $1.5 million deal to be the exclusive sponsor of TheStreet.com’s stock market ticker for 1998.

“Financial service companies are looking for consistent exposure on top investment news sites, of which TheStreet.com is the clear leader,” said Dawn Kikel, vice president of sales for TheStreet.com. “The stock market ticker is one of our key franchise positions. We will continue to develop high-end promotional opportunities for our clients that take advantage of the most popular aspects of our site.”

“TheStreet.com is a perfect media outlet for Datek Online,” said Rob Bethge, vice president of marketing for Datek Online. “TheStreet.com has created a community of active individual investors, exactly our target audience, and is one of the best known online brands.”

TheStreet.com provides an insider’s look at what’s happening on Wall Street. Subscribers get timely news on stocks, hot funds and market trends, irreverent commentary about the ways of Wall Street, and a critical look at what the financial media are saying.

Subscriptions are $9.95 per month.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts