Online Brokerage in $1.5 Million Ad Deal With TheStreet.com

Datek Online, an online brokerage firm, signed a $1.5 million deal to be the exclusive sponsor of TheStreet.com’s stock market ticker for 1998.

“Financial service companies are looking for consistent exposure on top investment news sites, of which TheStreet.com is the clear leader,” said Dawn Kikel, vice president of sales for TheStreet.com. “The stock market ticker is one of our key franchise positions. We will continue to develop high-end promotional opportunities for our clients that take advantage of the most popular aspects of our site.”

“TheStreet.com is a perfect media outlet for Datek Online,” said Rob Bethge, vice president of marketing for Datek Online. “TheStreet.com has created a community of active individual investors, exactly our target audience, and is one of the best known online brands.”

TheStreet.com provides an insider’s look at what’s happening on Wall Street. Subscribers get timely news on stocks, hot funds and market trends, irreverent commentary about the ways of Wall Street, and a critical look at what the financial media are saying.

Subscriptions are $9.95 per month.

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