Online Consumer Education Gets Metrics

Online consumer education firm Powered added the Data & Insight PowerPack, a data and insight package that allows clients a deeper look into their course enrollees. In addition to creating and supporting courses for clients like Atkins and Epson, the PowerPack includes annual or bi-annual user surveys; in-content opinion polls; enrollment surveys; and an executive reporting mechanism to measure key performance indicators (KPI) based on marketing objectives.

The data informs the client how well the courses are reaching the registered audience, but also looks into the behaviors beyond the consumer education efforts. “Through user surveys, one large consumer electronics retailer discovered that more than 90 percent of course attendees qualified as their most valuable customer segment and that participation in online courses drives loyalty at a brand, not a product, level,” Powered CEO Dave Ellett said in a company statement.

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