Consumers are spending roughly 11 percent more per visit to online retail sites while holiday shopping. That’s according to data released by comScore Networks, detailing the first 31 days of the holiday shopping season.
Spending at online retail stores is up 24 percent from last year. Dollars spent from November 1 to December 1 totaled $11.75 billion, compared to $9.45 billion last year.
Traffic to online retailers grew at about half the rate of sales (13 percent), and total number of visits increased by 12 percent. The larger increase in sales compared to visits means consumers are spending about 11 percent more on a per-visit basis this year.
ComScore chairman Gian Fulgoni estimates the online channel will represent about 7 percent of holiday shopping this season. “Buoyed by strong consumer spending during recent days, like Cyber Monday (November 27th, 2006) and Tuesday November 28th — which each saw $608 million in spending — online sales have been strong throughout the holiday season,” he said in the report.
ComScore measures Web traffic and behaviors from a global cross-section of more than 2 million consumers who have given the research firm permission to confidentially capture their browsing and transaction behavior.
According to a survey conducted as part of OnBrand Magazine's State of Branding Report 2017, marketers are well aware of the new technologies that are expected to be important to their brands in coming years, but the majority aren't rushing to invest in them before they're fully-baked.
The rise of YouTube and digital video generally has a lot to do with the rise of the internet and the abundance of digital video content. But YouTube's ascendency is also the result of Google's savvy use of algorithms.
In January, following U.S. President Donald Trump's temporary immigration ban, Starbucks announced that it would hire 10,000 refugees over the next five years.
According to data gathered for the report,‘Communications Infrastructure: The Backbone of Digital,’ 88% of IT professionals and 61% of marketers ranked their company’s current communication infrastructure as 'cutting-edge' or 'good.'