It’s an amazing world. With the press of a button, we can gain access to all sorts of interesting, useful information.
Take the satellite photos Google now offers. They’re amazing. (To check them out, go to Google Maps, enter your street address, and click “Satellite.”) There are any number of interesting tools on the Internet marketers could find useful. Below, some of my favorite.
PRIZM Data Online
Claritas‘s PRIZM segmentation system divides the U.S. into geographic areas, then uses demographic information about the area to describe it. The result is easy-to-understand demographics of an area.
To try system out, go to the handy online tool and enter your Zip Code. PRIZM will describe the mix of people residing in area. Drill down to find out more about each PRIZM cluster, including demographic, lifestyle, and income information.
B2C and B2B Data
USADATA offers a tool that provides information about consumer lists and businesses. The tool lets you quickly determine how many consumers or businesses match the characteristics you want in a chosen geographic area. Though you don’t get information specific to the businesses (data providers charge money for that), you do get an idea of how many businesses or consumers of your chosen type are in the selected area.
The consumer list tool lets you chose any geographic region in the U.S. and make your selections by income, age, and many other characteristics. The business tool allows you to select businesses in different geographic areas.
With the business tool, it helps to know about industry classification codes. Be familiar with the older Standard Industrial Classification Codes (SIC Codes) and the newer North American Industry Classification System (NAICS), developed jointly by the U.S., Canada, and Mexico.
Where Are You?
Marketers looking to understand where their customers are located might want a map showing their locations. TopoZone‘s tool makes it easy to acquire latitude and longitude coordinates. Simply obtain your desired map and click on the screen. The tool gives the location’s latitude and longitude.
Looking for archived and current information relevant to your topic? Check out these tools.
A Microsoft tool mines Usenet groups, allowing users to see which newsgroups are the most active. You can put filters on searches to make results more relevant. The service also scans each newsgroup and tells you other newsgroups that are immediately relevant to your chosen newsgroup.
Intelliseek’s BlogPulse allows you to see trends in blog and Usenet posts. You can find current trends or trendy stories. For example, did you here about the guy who was arrested after paying his bill in $2 bills?
ClickZ’s recent webinar on Mastering the Art of Data-Driven Attribution was a great reminder of the opportunities available for companies to make strides in this rapidly-evolving area of marketing.
We all need data on the users that matter to us most. In many cases, to get this data, we need to have data forms to collect and capture information directly on our websites.
“You cannot succeed in analytics and marketing unless they are central to business operations and are helping business answer the questions that will drive dollars to the top or bottom line,” says Kerem Tomak, Sears Chief Digital Marketing & Analytics Officer.
The use of psychology in marketing and sales is not new, but it may be more useful than ever in an attention economy where time is precious and focus is rare. How can you tap into a demanding consumer to check whether there is an actual interest in your product?