K2 Network, a publisher of massively multiplayer online games (MMOG), said it began an affiliate marketing program to run banner ads for its games on game enthusiast sites. The publisher will offer 5 percent on every purchase generated from links from the banner. The publisher’s after Web sites with endemic traffic like video game Webzines, fan sites and community sites.
The publisher has an interesting model in that its games are “Free2Play” through their entirety, though gamers can opt for a subscription, which makes upgraded weapons and character classes available. A clear incentive. A number of K2 games run ads using Double Fusion.
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