StatsAudienceOnline Retail Revenue Up 300 Percent

Online Retail Revenue Up 300 Percent

In the past year, retail, entertainment, and other Web sites catering to consumers (half of all online business sites) have been the fastest-growing category on the Web, according to ActivMedia. Average monthly sales revenue (among retail sites that generated revenue) now stands at $40,273, up from $13,260 at the same point in 1997.

In the past year, retail, entertainment, and other Web sites catering to consumers (half of all online business sites) have been the fastest-growing category on the Web, according to ActivMedia. Average monthly sales revenue (among retail sites that generated revenue) now stands at $40,273, up from $13,260 at the same point in 1997.

More than one-third of the retail sites in ActivMedia’s study sell products for under $100, and nearly as many sell products between $100 and $999. One in six of the sites promotes products costing more than $1,000. (See Table for details.)

Low-end retail remains the one area where the Web is not an effective media, according to ActivMedia. Fewer than 2 percent of all retail sites sell products costing less than $10.

Retail sites are among the more heavily “netcentric,” according to Activmedia. On average, retail sites derive 30 percent of total business revenue from Web enterprise. Twenty-five percent derive over half their revenue online. One in six have 90-100 percent dependence on online business.

For 38 percent of businesses, the Web represents fewer than 10 percent of total business revenue.

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