Consumers in the UK will spend more than $9.8 billion on goods purchased online in the next five years, according to Verdict Research. This will represent just 2.5 percent of total retail purchases in the UK.
UK shoppers spent more than $666.5 million online in 1998, according to Verdict. This is just 0.2 percent of overall retail sales. Verdict did predict that this number will double in 1999.
Verdict also surveyed Britain’s top 100 retailers for its report and found that 47 had Web sites, but only 14 of the sites were commerce enabled.
On the demographics side, Verdict found that there was an increase in online shoppers over the age of 45 in Britain in 1998, while the number of shoppers in the 15-24 age group declined.
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