Online Shopping Looks Merry and Bright
Jupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Thanksgiving week in 2001 than in the previous year.
Jupiter Media Metrix weighs in with its numbers for post-Thanksgiving online shopping by finding 43 percent more visitors to shopping sites during Thanksgiving week in 2001 than in the previous year.
As the shaky U.S. economy heads into the all-important holiday shopping season, Jupiter Media Metrix is the latest Web measurement firm to find encouraging news at the online mall.
According to Jupiter’s assessment of e-commerce Web sites during Thanksgiving week, the number of different people visiting shopping sites from home or work increased 43 percent compared to the same week last year. The Jupiter Media Metrix Online Shopping Index, which tracks home and work visitors to nearly 500 Web sites in 18 subcategories, climbed to 50.2 million unique visitors the week of Thanksgiving, up from 35.2 million during the same week in 2000.
“Usage of the Internet continues to grow significantly on a year-over-year basis, but the strong year-over-year growth in online shopping during Thanksgiving week demonstrates that e-commerce activity is alive and well in the midst of an otherwise difficult economic environment,” said Charles Buchwalter, vice president of media research for Jupiter Media Metrix.
Compared to the start of the holiday shopping season in 2000, traffic to retail sites on the day after Thanksgiving was up 68 percent to 16.1 million unique visitors, while visitors on Saturday were up 59 percent to 15.3 million and visitors on Sunday were up 55 percent to 16.1 million. The peak shopping days the week of Thanksgiving were Monday (21.2 million), Tuesday (20.2 million) and Wednesday (18.9 million). Data from comScore Networks found that the Monday after Thanksgiving was the best day of 2001 in terms of e-commerce sales.
Other findings from the Jupiter research include:
Top Shopping Sites, Week Ending 11/25/01 | ||
---|---|---|
Rank | Site | Avg. Daily Unique Visitors Week Ending 11/25/01 (000) |
1. | eBay.com | 3,974 |
2. | Amazon.com | 2,268 |
3. | MyPoints.com | 1,773 |
4. | AmericanGreetings.com | 730 |
5. | Ticketmaster | 713 |
6. | BizRate.com | 601 |
7. | McAfee.com | 555 |
8. | Half.com | 530 |
9. | ToysRUs | 527 |
10. | eShop.com | 525 |
11. | Columbia House Sites | 505 |
12. | WalMart.com | 450 |
13. | BestBuy.com | 393 |
14. | DrugStore.com | 373 |
15. | Dell.com | 361 |
16. | Target.com | 356 |
17. | BarnesandNoble.com | 339 |
18. | DealTime.com | 334 |
19. | Hallmark.com | 323 |
20. | CDNow.com | 319 |
21. | Webstakes.com | 317 |
22. | BMGMusicService.com | 317 |
23. | Sears.com | 271 |
24. | BlueLight.com | 269 |
25. | DirectHit.com | 265 |
Source: Jupiter Media Metrix |