comScore reports a total of $14.41 billion in online retail spending over the first 43 days of the holiday season, ending December 13. That’s a 23 percent increase over the same period in 2004. The forecast for the full holiday season is expected to hit $19.6 million, a 24 percent hike over last year’s sales.
|2005 Holiday Season Forecast|
|Year to date (through Dec. 13), actual||62.1||77.1||24|
|Holiday season (November-December), forecast||15.8||19.6||24|
|Full year, forecast||66.5||82.7||24|
|Note: Non-travel online consumer spending excludes auctions and large corporate purchases.|
|Source: comScore Networks, 2005|
Online saw its top spending day on Monday, December 12; the day rung up $556 million in sales for online retailers. The second-busiest spending day of the holiday season happened on Tuesday December 13 with $554 million in sales. The data are consistent with recent reports finding Monday to be the busiest shopping day for online retailers.
Black Monday, Black Friday’s November 28 online equivalent, ranks as the eighth busiest online shopping day of the season. This year, sales reached $484 million the Monday after Thanksgiving.
|Top 10 Spending Days, November 1-December 13, 2005|
|1||Monday, December 12|
|2||Tuesday, December 13|
|3||Tuesday, December 6|
|4||Thursday, December 8|
|5||Monday, December 5|
|6||Wednesday, December 7|
|7||Friday, December 9|
|8||Monday, November 28
|9||Wednesday, November 30|
|10||Tuesday, November 29|
|Source: comScore Networks, 2005|
This holiday season retail Web sites accounted for 10.72 percent of traffic on the Internet, according to Hitwise. Auction sites rank as the top-growing site in the category with 9.5 percent growth. Apparel and accessories is up four percent; department stores rose 3.14 percent and books increased 3.11 percent the week ending December 10.
The top product-related search terms driving traffic to retail sites include “iPod,” “lingerie,” “toys,” “Xbox 360,” and “digital cameras.”
|Top 15 Shopping and Classifieds Web Sites, Week Ending December 19, 2005|
|Rank||Name||Domain||Market Share (%)||Weekly Growth (%)|
1. Sites ranked by percentage of total visits for the week ending December 10, 2005.
2. eBay doesn’t include standalone visits to other eBay sites (eBay Motors, eBay Stores).
3. Shopping.com and BizRate.com only include visits to the standalone sites listed, not other Shopping.com or Shopzilla-owned properties.
|Source: Hitwise USA Inc., 2005|
comScore releases data collected from its panel of users who opt-in to the panel. Hitwise measures traffic of more than 25 million users by recording data at the IP level. It also has an additional data from an opt-in panel.
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