StatsAudienceOnline Spending Drops in May

Online Spending Drops in May

Online sales decreased from $4.3 billion in April to $3.9 billion in May, according to the NRF/Forrester Online Retail Index.

Total spending on online sales decreased from $4.3 billion in April to $3.9 billion in May, according to the NRF/Forrester Online Retail Index. The number of households shopping online dropped to 14.8 million in May from 15.7 million in April. Consumers spent an average of $265 per person in May, compared with $273 in April.

Because of changes made in the Index methodology in April 2000, Forrester did not make year-to-year comparisons, although it was noted that general top-line trends appear stable over that period.

May 2001 NRF/Forrester Online Retail Index
Category Total Spent
in May

(in thousands)
Total Spent
in April

(in thousands)
May
Index Results

(May/April)
Small-Ticket Items
Software $126,934 $106,360 1.19
Books $148,711 $155,070 0.96
Music $150,434 $103,399 1.45
Videos $106,987 $66,466 1.61
Office supplies $113,467 $122,584 0.93
Apparel $221,868 $290,944 0.76
Footwear $58,583 $72,623 0.81
Jewelry $72,798 $104,328 0.70
Flowers $95,444 $63,532 1.50
Linens/Home Decor $64,362 $87,728 0.73
Health and Beauty $102,917 $172,141 0.60
Small appliances $36,008 $89,010 0.40
Toys/Video Games $118,319 $82,964 1.43
Sporting Goods $79,091 $45,342 1.74
Tools and Hardware $49,327 $36,465 1.35
Garden Supplies $35,334 $51,887 0.68
Big-Ticket Items
Computer hardware $304,450 $368,328 0.83
Consumer Electronics $202,967 $154,285 1.32
Appliances $36,215 $3,943 9.19
Furniture $57,644 $88,790 0.65
Food/Beverages $133,634 $126,716 1.05
Airline Tickets $698,381 $776,259 0.90
Car Rental $173,945 $246,969 0.70
Hotel Reservations $367,410 $358,600 1.04
Other $372,410 $358,600 1.04
Total Spending $3,927,834 $4,286,384 0.92
Number of Buyers 14,815 15,691 0.94
Average Spent per Consumer $265.13 $273.18 0.97
Source: NRF/Forrester

About the index:
The NRF/Forrester Online Retail Index measures, on a monthly basis, the growth and seasonality of online shopping based on data collected from online shoppers. The Index is based on 5,000 responses to an online panel fielded by Greenfield Online during the first 10 business days of each month. The monthly panel is weighted to Forrester Research’s Benchmark Panel, which surveyed nearly 90,000 US and Canadian members of a consumer mail panel developed by NPD Group. Data was weighed to represent the North American population demographically.

Related Articles

Review stars don't matter all that much [Study]

Audience Review stars don't matter all that much [Study]

2y Mike O'Brien
Facebook Claims More Than Half of Social Logins [Study]

Audience Facebook Claims More Than Half of Social Logins [Study]

3y Mike O'Brien
Mobile Shift Drives Father's Day Sales, IBM Says

Audience Mobile Shift Drives Father's Day Sales, IBM Says

3y Susan Kuchinskas
Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

Audience Google Zeitgeist 2013: Our Fascination with North Korea, Royal Baby & Harlem Shake

4y Jessica Lee
Facebook and YouTube Lead Mobile Online Activity [Study]

Audience Facebook and YouTube Lead Mobile Online Activity [Study]

4y Yuyu Chen
World Cup Most Social Sporting Event Ever, Says Adobe

Audience World Cup Most Social Sporting Event Ever, Says Adobe

3y Susan Kuchinskas
#CZLNY: Unlocking the Secrets to Mobile Video

Audience #CZLNY: Unlocking the Secrets to Mobile Video

4y Greg Jarboe
Online Content Videos Hit Record 52 Billion Monthly Views

Audience Online Content Videos Hit Record 52 Billion Monthly Views

4y Greg Jarboe