The New York Times Company is making staff reductions in a “challenging” climate for traditional advertising. Meanwhile online, particularly About.com, is seeing double-digit growth. A few tidbits:
Internet ad revenues for the newspaper-related properties increased 28.3% for August 2005 due to strong growth in display advertising and in all classified advertising categories. Year-to-date Internet ad revenues grew 28.9%.
Advertising revenues for About.com increased approximately 41% in August and 34% year to date.
Strong categories at About.com include telecommunications, retail, consumer package goods, travel and technology. The unit also achieved gains in the entertainment, pharmaceuticals and financial advertising categories.
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