MediaVideoOnline Video Continues to Grow Among U.S. Users

Online Video Continues to Grow Among U.S. Users

Google and Yahoo sites grow unique audience and minutes per viewer in July.

Internet users in the U.S. are continuing to consume greater amounts of online video content, according to comScore’s July Video Metrix data.

The measurement firm estimates the average online video viewer consumed a total of 882 minutes, or 14.7 hours of content in July, representing a 12 minute increase per person, compared with June.

Google continues to dominate the space, attracting an average of 4.7 hours of viewer attention during July. Meanwhile, Yahoo sites also experienced growth, accruing an extra 10 unique viewers in July than it had in June, with those users spending almost twice as much time watching video on its properties.

Top U.S. Online Video Content Properties by Unique Viewers July 2010
Property Unique Viewers July (000) Minutes per Viewer
Total Internet : Total Audience 178,148 882.0
Google Sites 143,226 282.7
Yahoo Sites 55,107 28.6
Facebook.com 46,571 18.3
Microsoft Sites
45,558 40.2
Vevo 43,911 68.5
Fox Interactive Media
38,136 27.2
Turner Network
33,442 25.3
Viacom Digital
30,715 44.8
Disney Online
28,475 6.0
Hulu 28,455 158.0
Source: comScore Video Metrix

 

Top U.S. Online Video Properties by Video Ads Viewed July 2010
Property Video Ads (000) Reach of U.S. Population (%)
Total Internet : Total Audience 3,559,928 44.5
Hulu 783,304 9.4
Tremor Media Network
451,864 19.0
BrightRoll Network
248,345 13.9
Microsoft Sites
232,256 8.5
Google Sites 219,326 15.9
Crosspoint Media
206,269 9.5
SpotXchange Ad Network 170,895 13.4
CBS Interactive 134,798 7.4
BBE 120,179 8.9
Viacom Digital 110,810 6.9
Source: comScore Video Metrix

 

Related Articles

YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts
Ad blocker use continues to grow rapidly

Ad Industry Metrics Ad blocker use continues to grow rapidly

2y Al Roberts
Is Yahoo in the process of imploding?

Media Is Yahoo in the process of imploding?

2y Al Roberts
Google announces two mobile-first products at DMEXCO

Campaigns Google announces two mobile-first products at DMEXCO

2y Graham Charlton
Google brings programmatic to native ads

Display Advertising Google brings programmatic to native ads

2y Al Roberts
Verizon acquires Yahoo's operating business for $4.8 billion

Agency Spotlight Verizon acquires Yahoo's operating business for $4.8 billion

2y Sophie Loras
Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

Marketing Digital Leaders Q&A: Sandeep Menon, global marketing director for Google Play

2y Leonie Mercedes
How effective is 360 video really?

Analytics How effective is 360 video really?

2y Sophie Loras