StatsAudienceOnline Video Use Rises in April

Online Video Use Rises in April

Internet users watch more video, with YouTube as the top source for content online.

Through its YouTube property, Google tops online video sites in April for U.S. audiences. That’s according to data from the comScore Video Metrix service.

Across all video sites, Internet users viewed 16.8 billion online videos in April, an increase of 16 percent over March. YouTube saw significant increase in video viewing, which contributed to the month-over-month growth.

Google’s video use increased 15 percent over March levels. The search giant served 6.8 billion videos, accounting for a 40.7 percent online video market share. Across Google, YouTube accounted for more than 99 percent of all videos viewed on the property.

Here’s how the top U.S. online video properties stacked up by number of videos served and percentage share of videos for April:

  • Total Internet: 16.8 billion; 100 percent market share
  • Google sites: 6.8 billion; 40.7 percent market share
  • Fox Interactive Media: 513 million; 3.1 percent market share
  • Hulu: 397 million; 2.4 percent market share
  • Viacom: 315.2 million; 1.9 percent market share
  • Microsoft sites: 288.3 million; 1.7 percent market share

In a month of record video viewing on Google, nearly 152 million U.S. Internet users watched an average 111 videos each. The NBC and Fox property Hulu accounted for 2.4 percent of videos viewed and just 4.2 percent of all minutes spent watching online video. The duration of the average online video was 3.5 minutes.

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

3y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Actionable Analysis Winning the Data Game: Digital Analytics Tactics for Media Groups

3y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2m

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
The Future of Search 2022

Whitepaper | Digital Marketing The Future of Search 2022

10h

The Future of Search 2022

While the impact of the global Covid-19 pandemic appears to be slowly declining in many key markets, it has undeniably quickened the pace at which bra...

View resource