The morphing of online yellow pages, local search and classifieds continues. Today’s deal in which online yellow pages provider YP Corp. has acquired online local classifieds service LiveDeal only makes it a bit more official. (See the release.) LiveDeal, which will remain a standalone entity, benefits from YP’s small and medium enterprise sales force, while YP gets LiveDeal’s tech platform. The result, according to the companies, will be a service offering directories, mobile listings, classifieds and distribution of that content.
LiveDeal Founder and CEO Rajesh Navar will become president and chief architect of YP Corp., jointly operating the combined business with YP CEO Daniel Coury, who will remain in his CEO role.
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