Onsale Launches Advertising Campaign on AOL Sites

Internet retailer Onsale Inc. launched a new advertising campaign on America Online’s network of sites, including AOL itself, AOL.com, CompuServe, Netscape and Digital Cities.

Onsale is featured in the respective “Shopping” sections on each of these sites, under the “Computing” category.

Spending was not disclosed.

Onsale is also featured in the auction and other categories to showcase the products it carries on its Computers, Sports and Fitness and Vacations and Travel auction sites.

“Based on Onsale’s new ad tag line, ‘If it’s computers, it’s Onsale,’ the campaign reinforces the company’s direction of becoming the leading Internet retailer of computer products,” said Bari Abdul, Onsale’s vice president of marketing.

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