Internet auction house ONSALE Inc. said that Debbie Pinkston has joined the company as vice president of advertising sales.
Pinkston, who has more than 13 years of experience in media sales and marketing, will direct all aspects of advertising sales for the ONSALE Web site. Pinkston is responsible for developing new advertising sales programs, products, special events and promotions at the company.
Pinkston will spearhead two new advertising programs designed to leverage ONSALE’s targeted audience. A Vendor Matching Funds Program will enable ONSALE vendors who exceed a predetermined amount of product sales to accrue matching funds for use within ONSALE’s suite of advertising products.
In addition, Pinkston is implementing a co-branded store, which is aimed at allowing vendors to achieve higher sales volumes and receipts. Both initiatives are designed to complement ONSALE’s already existing banner, email and button advertising programs.
Pinkston previously served as director of advertising sales for Mpath Interactive, where she developed the Mplayer Web site’s Internet advertising program. Prior to joining Mpath, Pinkston was director of marketing services for Accolade Inc.
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