More NewsONSALE, ZDTV Plan Live Auction Ads on 24-Hour Computer Channel

ONSALE, ZDTV Plan Live Auction Ads on 24-Hour Computer Channel

ZDTV , an affiliate of Ziff-Davis, andInternetauction operator ONSALE Inc. announcedwhat they called "abreakthrough advertising format" that is intended to enable ONSALE's ads tofeature liveonline auctions during ZDTV's Money Machine television show.

ZDTV, an affiliate of Ziff-Davis, and Internet auction operator ONSALE Inc. announced what they called “a breakthrough advertising format” that is intended to enable ONSALE’s ads to feature live online auctions during ZDTV’s Money Machine television show.

Money Machine is a daily program on how to make, manage, and save money using computers and the Internet.

Developed by ONSALE’s interactive advertising agency, San Francisco-based Lot21, the advertising is designed to include a dedicated segment that features live auctions on ONSALE’s Web site. Spending was not disclosed.

“The ONSALE and ZDTV alliance represents an innovative approach to advertising which leverages our channel’s unique ability to integrate the Web and television,” said Richard Fisher, executive vice president of ZDTV. “ZDTV’s tech-savvy viewers get real-time information about the latest computer gear–and ONSALE gets a real-time sales opportunity.”

“One of the keys to the company’s success is customer interaction,” said Jerry Kaplan, ONSALE’s CEO. “Using television to extend the reach of interactivity is a new step for us, and we expect it will contribute to the continued growth of our customer base. ZDTV’s viewers are an excellent audience for ONSALE: they are comfortable using the Internet, and they are enthusiastic about finding bargains.”

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts