More NewsOodle’s AOL Deal Boosts Network Scale

Oodle's AOL Deal Boosts Network Scale

Oodle's network just keeps on growing

Oodle’s network just keeps on growing. The firm’s latest score is AOL, where it will be feeding listings in some categories into AOL’s new classifieds service.

AOL already offers autos, jobs, real estate, and personals, so to start, Oodle is filling out sections like merchandise and pets. In the future, Oodle listings will appear in other categories, according to Oodle CEO Craig Donato, who called the AOL partnership a “big addition” to the network, which he told me sees around 500,000 new listings each day — about 40 million active listings at any one time.

Donato told me the main focus for Oodle has been to achieve scale. “We have been very, very focused on achieving scale…. We’re getting there,” he said.

New to AOL through Oodle is the ability for users to post free listings in categories including merch, services, and vehicles.

The standard classifieds categories — cars, real estate, jobs — typically attract users only when they’re in the market for those things. Donato stressed the importance of sites like AOL taking the “portfolio” approach by offering those and categories that drive more habitual behavior. Merchandise does that. (Hey, anyone with saved searches on eBay knows this).

As classifieds services online have become more popular, they’ve grown more vulnerable to spam, said Donato, who said his firm has been battling the classifieds spam epidemic through various filters and algorithms for nearly two years.

Next up for Oodle is implementation of Facebook classifieds, “soon,” according to Donato.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

3m Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

4m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

11m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

2y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

2y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

2y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

2y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

2y Al Roberts