More NewsOPA’s Ad Program: Extra Large Units Not Yet in Circulation

OPA's Ad Program: Extra Large Units Not Yet in Circulation

Did you spot that enormous swath of blue and green on the New York Times homepage today? Did you wonder for a minute if it might be part of the new test of XXL formats unveiled by the Online Publishers Association

Did you spot that enormous swath of blue and green on the New York Times homepage today? Did you wonder for a minute if it might be part of the new test of XXL formats unveiled by the Online Publishers Association. You’re not alone. Silicon Alley Insider was among those to speculate that the ad for Lowe’s (displayed below) is one of the new units offered through the recent program to create more impactful display advertising.

Turns out the ad has nothing to do with the program. A spokesperson for the Times just told me the Lowe’s unit is one NYTimes.com has used before. She said the site has pledged to offer at least one of the OPA units by July 1st.

An OPA rep confirmed the new ad units had not begun to appear. She said if the ad unit were part of the program, the ad would move down the page as a user scrolled down.

OPA-unit-NYT.jpg

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts