In a bid to lure the business lunch crowd to its stable of partnerrestaurants, online reservations site OpenTable.com on Tuesday partnered withemployeesavings.com in a planto reward frequent diners.
In a bid to lure the business lunch crowd to its stable of partner restaurants, online reservations site OpenTable.com on Tuesday partnered with employeesavings.com in a plan to reward frequent diners.
For OpenTable.com, the deal gives it a loyalty program and a foothold in the world of corporate diners, since its reservations system will be available through employeesavings.com’s customized company extranets. Employeesavings.com benefits by adding another benefit to the employee-retention solutions that it can offer its Fortune 1000 clients.
“Large corporations already have close relationships with preferred suppliers of other travel and entertainment services,” said Chuck Templeton, OpenTable.com president and chief executive officer.
“In partnership with employeesavings.com, OpenTable.com will be the first company to build similar links between corporations and their preferred restaurants.”
Employeesavings.com builds customized corporate extranets, where employees of client companies can access savings on products and services like groceries, travel, cars, and entertainment. Its clients include Agilent Technologies, The Boeing Company, Eddie Bauer, Hewlett-Packard Company, Microsoft Corporation, Nordstrom, and 3M.
OpenTable.com provides online restaurant reservations for 500 venues nationwide. The company has marketing partnerships with AOL Digital City, OracleMobile.com, and The New York Times’ NYToday.com and The Boston Globe’s Boston.com.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article