In a bid to lure the business lunch crowd to its stable of partner restaurants, online reservations site OpenTable.com on Tuesday partnered with employeesavings.com in a plan to reward frequent diners.
For OpenTable.com, the deal gives it a loyalty program and a foothold in the world of corporate diners, since its reservations system will be available through employeesavings.com’s customized company extranets. Employeesavings.com benefits by adding another benefit to the employee-retention solutions that it can offer its Fortune 1000 clients.
“Large corporations already have close relationships with preferred suppliers of other travel and entertainment services,” said Chuck Templeton, OpenTable.com president and chief executive officer.
“In partnership with employeesavings.com, OpenTable.com will be the first company to build similar links between corporations and their preferred restaurants.”
Employeesavings.com builds customized corporate extranets, where employees of client companies can access savings on products and services like groceries, travel, cars, and entertainment. Its clients include Agilent Technologies, The Boeing Company, Eddie Bauer, Hewlett-Packard Company, Microsoft Corporation, Nordstrom, and 3M.
OpenTable.com provides online restaurant reservations for 500 venues nationwide. The company has marketing partnerships with AOL Digital City, OracleMobile.com, and The New York Times’ NYToday.com and The Boston Globe’s Boston.com.