CampaignsOptical illusions to feature in new Mitsubishi Motors idents

Optical illusions to feature in new Mitsubishi Motors idents

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks.

A renewed Mitsubishi Motors’ sponsorship of Channel 4 Documentaries will be brought to life with optical illusions and brain teasing tricks.

Golley Slater Cardiff has been commissioned to re-invigorate the suite of idents, which are set to hit screens on Wednesday, 1st April.

The films showcase Mitsubishi Motors range of cars in the UK.

The new campaign aligns Mitsubishi’s reputation for looking at motoring differently with C4’s ethos of creating boundary-pushing content.

Golley Slater commissioned five films using a mixture of traditional illusion techniques and art department trickery, mixed with state-of-the-art motion control rigs and post-production processes.

Directed by Bugsy Steel, each illusion has a different style and technique and importantly was achieved in camera, for real, with no CGI.

David Abbott, Creative Head at Golley Slater Cardiff, said: “[We wanted to] develop the ‘changing perceptions’ theme from last year, so each vehicle is the subject of a mind-bending visual trick or optical illusion designed around the character of the car.

“TV idents so often get lost in the clutter of mid-programme advertising breaks, so the aim was to capture viewers’ attention with a ‘how did they do that?!’ moment, before they get up to stick the kettle on.”

The idents will appear on Channel 4’s Time Team, Big Fat Gypsy Weddings, 24 Hours in A & E and World’s Weirdest Weather.

Related Articles

What is rapid-response marketing and how should brands use it?

Campaigns What is rapid-response marketing and how should brands use it?

1y Al Roberts
How retailers and brands responded to Amazon Prime Day

Campaigns How retailers and brands responded to Amazon Prime Day

1y Al Roberts
The top 7 barriers to attribution and how to overcome them

Analyzing Customer Data The top 7 barriers to attribution and how to overcome them

1y Sam Carter
The challenges of attribution: Which channel produces the highest ROI?

Analyzing Customer Data The challenges of attribution: Which channel produces the highest ROI?

1y Sam Carter
How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

Campaigns How Toys 'R' Us capitalized on a timely sponsorship of a live giraffe cam

1y Al Roberts
Influencer marketing: The Good, the Bad, and the Ugly

Campaigns Influencer marketing: The Good, the Bad, and the Ugly

1y Marcela De Vivo
Starbucks' brand suffers following politically-infused announcement

Campaigns Starbucks' brand suffers following politically-infused announcement

2y Al Roberts
Hashtags continue to lose in this year's Super Bowl

Campaigns Hashtags continue to lose in this year's Super Bowl

2y Al Roberts