British Airways has handed its digital advertising account to Optimedia U.S., its longtime media agency of record. The New York-based firm has handled the airline’s media work since 1995.
The digital account previously belonged to Agency.com. The switch was made following an agency review.
British Airways moved the account to Optimedia because the media shop “continues to deliver integrated media programs that demonstrate both a true understanding of our brand, and a smart strategy for breaking through the clutter to make connections with our customers,” said Anne Tedesco, VP of marketing communications in North America, in a written statement.
Sandeep Menon, based in California, is global marketing director for Google Play, the app and digital content store for Android users that ... read more
Most CMOs would probably agree that marketing has become more of a science, requiring strong analytical skills to create real insight from ... read more
Brands beware: the Federal Trade Commission (FTC) takes its rules around disclosure in influencer marketing campaigns seriously and will target companies that don’t adhere ... read more