British Airways has handed its digital advertising account to Optimedia U.S., its longtime media agency of record. The New York-based firm has handled the airline’s media work since 1995.
The digital account previously belonged to Agency.com. The switch was made following an agency review.
British Airways moved the account to Optimedia because the media shop “continues to deliver integrated media programs that demonstrate both a true understanding of our brand, and a smart strategy for breaking through the clutter to make connections with our customers,” said Anne Tedesco, VP of marketing communications in North America, in a written statement.
If you’re just starting out with a business, or looking for tools to help you grow, there is a huge array of digital marketing tools, platforms and services available online.
As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?
You don't have to be a large B2B company to create an impressive LinkedIn presence, all you need is the focus on the right direction and the consistency to succeed in your social efforts.
Social media management can become time consuming, and that’s why we compiled a list of some of the best tools to enhance your ... read more